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Hello! I'm Chavelli.

A New York based designer and calligrapher, consumed with a love for paper, letters and an insatiable appetite for travel and adventure.

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A few words of Wisdom from Milton Glaser

A few words of Wisdom from Milton Glaser

"Less is not necessarily more" — quote from Milton Glaser | by www.chavelli.com
Less is not necessarily more.

Being a child of modernism I have heard this mantra all my life. Less is more.

One morning upon awakening I realised that it was total nonsense, it is an absurd proposition and also fairly meaningless. But it sounds great because it contains within it a paradox that is resistant to understanding. But it simply does not obtain when you think about the visual of the history of the world.

If you look at a Persian rug, you cannot say that less is more because you realise that every part of that rug, every change of color, every shift in form is absolutely essential for its aesthetic success. You cannot prove to me that a solid blue rug is in any way superior. That also goes for the work of Gaudi, Persian miniatures, art nouveau and everything else.

However, I have an alternative to the proposition that I believe is more appropriate. ‘Just enough is more.
— Milton Glaser
Happy Chinese New Year 2015! It’s the Year of the Sheep

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Custom Chalkboard Signage: A Lovely Way To Get That Homemade Feel

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