Brands

MTN DEW x Game of Thrones

As a huge Game of Thrones fan I was thrilled to create hand-written scrolls for a season 8 marketing campaign with one of the shows official partners, Mountain Dew.

For the “A Can Has No Name” campaign, I scribed 15 notes, each meant to be sent by Raven from Braavos. Each note was rolled and sealed with red sealing wax, and stamped with a feather quill, before getting sent with a pack of no-name cans to influencers and media in New York City.

The icing on the cake: Each note was hand-delivered by Raven Symoné!


Client: Golin PR for Mountain Dew

Calligraphy style: Uncial

Ink and Paper: Walnut ink on Stongehenge paper

Hand-written calligraphy scrolls for Mountain Dew and Game of Thrones "A Can Has No Name" marketing campaign | calligraphy by Chavelli www.chavelli.com
 
 
Hand-written calligraphy scrolls for Mountain Dew and Game of Thrones "A Can Has No Name" marketing campaign | calligraphy by Chavelli www.chavelli.com
Calligraphy scrolls for Mountain Dew and Game of Thrones "A Can Has No Name" marketing campaign, personally hand-delivered by Raven Symoné! | calligraphy by Chavelli www.chavelli.com

Sealed scrolls and an Instagram Stories snap of Raven Symoné at Thrillist


Official “A Can Has No Name” trailer