Lauren Kara Logo
Photographer Lauren Kara wanted to update her logo to better suit her style and appeal to her clientele. She wanted a hand-written, flowing look; but as a photographer for mainly families and children, it was important to differentiate her logo from the romantic aesthetic of wedding photographers.
Using a traditional calligraphy pen holder outfitted with a pointed steel nib, I created many variations of her name—adjusting the angles, spacing, flow, bounce and of course the different letter shapes. I did this until I arrived at one that had just enough liveliness and elegance to represent her brand, then pairing it with sturdy type for “photography” to anchor the letters into a cohesive logo.
Client: Lauren Kara Photography