MTN DEW x Game of Thrones Calligraphy

In March 2019, just weeks before the last season of Game of Thrones was about to air, I was commissioned to do calligraphy for their collaboration with Mountain Dew! I love the show and it was super exciting to craft work for them.

My hand-written notes in uncial hand were rolled into scrolls, sealed with wax and sent on their way to promote the MTN DEW x HBO campaign, #ACanHasNoName. Raven Symoné herself delivered the cans and scrolls to media and influencers and read them out loud as part of the stunt. Fun!

MTN DEW x Game of Thrones marketing campaign calligraphy | by Chavelli www.chavelli.com
MTN DEW x Game of Thrones marketing campaign calligraphy | by Chavelli www.chavelli.com
 

Details

Client: Golin PR for Mountain Dew

Calligraphy Hand: Uncial

Paint/Pigments: Walnut ink

MTN DEW x Game of Thrones marketing campaign calligraphy | by Chavelli www.chavelli.com