My work with brands and businesses spans logo and identity projects, retail activations, product collaborations, and experiential and influencer marketing initiatives. Beyond the visuals, I focus on fulfilling business objectives while staying true to the brand voice.


Jimmy Choo LOVE on-site event |
Jimmy Choo LOVE custom calligraphy event | by Chavelli


Jimmy Choo

During fashion week and in preparation for Valentine’s Day, I was invited to scribe for luxury fashion house Jimmy Choo. As part of the launch for their new LOVE collection, a special event was held at their SoHo boutique, where customers were able to have cards calligraphed with love notes and enjoy bubbly and custom macarons.

Venue: Jimmy Choo Boutique, SoHo, NYC

Dolce & Gabbana fashion week place cards | by
Suspiria Movie Menus | by
Pictorial escort card system with illustration and calligraphy for R & Company | Calligraphy by Chavelli
Jimmy Choo custom calligraphy |
Hand-painted monograms on leather beer koozies | by
Dolce & Gabbana custom calligraphy ornaments |
Sakura of America Koi watercolor demo
WeWork Christmas and Holiday card calligraphy | by Chavelli
Poppin x Container Store customization |

We were especially happy working with Chavelli, her calligraphy is gorgeous, people stop and stare with amazement which is exactly what we wanted...Plus she is timely, outgoing and a pleasure to be around.
— Julia Reed, Sakura of America

Edge of Ember packaging design | by Chavelli
Edge of Ember packaging design | design by Chavelli
Pure Barre Brooklyn chalk mural | by
Ētymology Food Concepts branding | by Chavelli
Dolce & Gabbana Menus with guest names in script calligraphy |
Lujin Zhang Fashion Week Invitation | calligraphy by
Poppin x Container Store customization |
Contain Yourself! Lettering for the Container Store and Poppin | by Chavelli